Digital and print · Public reference
Seedlot Design System
Seedlot is the access layer for traceable coffee. One connected brand, three products — each product carries its own semantic accent while sharing one calm, earthy foundation.
Public reference · 13 August 2026. Visual rules are current to canonical guide version 14 July 2026.
All lots, quantities, names, and interface states shown below are illustrative. Prototype imagery and AI-generated collateral are withheld pending provenance and production approval. Reconstructed SVG marks demonstrate layout only and are not downloadable master artwork.
The brand tree
One message. Six values. Three products.
The fixed hierarchy every asset inherits. The message never changes; the six values guide tone; the three products own the accent colors.
The message
Seedlot is the access layer for traceable coffee.
Six core values
Rooted at origin
Traceable, never anonymous
Built, not outsourced
South-East Asia first
Craft at consistency
Make it personal
Three products
GreenBean Trading House
Traceable Southeast Asian green coffee, sold by the lot to roasters, importers and traders.
RAAS
A roaster, technology suite and support that lets a café roast and sell its own branded coffee.
Coffee Passport
A custom coffee roasted to the drinker's taste, ordered online and designed for easy reordering from a personal profile.
Foundations
Logo
The mark is three isometric “lot” tiles with a seedling sprouting from the top tile — seed + lot, drawn from the same isometric language as the motif. Paired with the lowercase seedlot wordmark (Space Grotesk 700). Keep clearspace equal to the mark height on all sides; never stretch, rotate, or recolor outside the approved set.
Primary mark & colorways
Subsidiary lockups
The parent wordmark stays constant; each subsidiary is added after a keyline tinted in that product’s accent. The parent endorses every line while the accent signals which business you’re in.
Category words dropped — the subsidiary name carries it. The divider is now the lot-diamond from the mark (in the product accent), not a plain line. Each works in three layouts: horizontal (headers/docs), stacked (square/social) and vertical (narrow spaces).
Trading House
Trading House
Trading House
Trading House
The reconstructed mark demonstrates the approved isometric-lot composition for layout reference only. It is not the official master artwork and must not be exported or reused as a production logo.
Foundations
Color
A calm earthy base carries all screens; each product line owns one accent. Accents signal which business you're in — never mix them within a single product surface.
Neutrals — four
Ink = all text & strong lines · Stone = muted text/icons · Cream = cards & panels · Sage = page & raised. Hairline borders are ink @ 13%, derived from Ink.
Product accents
Functional — Seedlot palette only
No off-brand amber/red — states reuse the accents (success = supply green) and a terracotta shade for danger.
Foundations
Typography
Two brand typefaces. Space Grotesk for display, headings and UI; Space Mono for eyebrows, labels, data and metadata — always uppercase with generous tracking.
Foundations
Spacing & radius
4px base scale keeps rhythm consistent. Corners stay minimal — the brand reads square and structural, echoing the diamond motif.
Space scale
Radius — three
Foundations
Motif — isometric “lot” grid
The seed/lot device: interlocking isometric diamonds forming a field of lots — the same geometry as the logo mark, tiled. It is a texture, not a focal element: keep it tone-on-tone (one step off the surface) and let type and product accents sit on top. Below, one system flexed across the surfaces you asked about.
The tile & density
Neutral · line on paper
Tonal · on supply green
Tonal · on ink
In application
One lot. One story. Traceable from tree to cup.
Lot SEA-042 · Đà Lạt, VietnamInstagram post (1:1) — motif backdrop, wordmark + headline
App icon + favicon — the lot-diamond mark, rounded, on accent
Email signature — mark, name, role, motif hairline
Foundations
Imagery & graphic language
Photography tells the traceability story — coffee farmers, hands, cherries, origin landscapes and roasting, never generic stock people. Every image is pulled into the Seedlot palette only: a single-green duotone, a line illustration, or a photo masked into the lot-diamond. No rainbow, no off-brand color.
Public asset status: use licensed or Seedlot-owned, origin-specific photography. The prototype photography, generated line art, editorial reference, and origin composites supplied with the working HTML are intentionally not published here while provenance and usage rights remain unverified.
Components
Badges & status
Product badges label which business line a surface belongs to. Status pills communicate state with functional color.
Components
Cards
Lot #SEA-042
Washed · Vietnam Đà Lạt · 340 kg available
House Espresso
Batch 118 · Medium · 12 kg roasted today
Your blend
Bright & fruity · Reorder in 1 tap
Components
Forms
Guidance
Labels use Space Mono uppercase. Focus ring is the Supply green at 15% — one consistent focus treatment across every product for accessibility.
Components
Tables
| Lot | Origin | Process | Available | Status |
|---|---|---|---|---|
| SEA-042 | Vietnam · Đà Lạt | Washed | 340 kg | In stock |
| SEA-051 | Laos · Bolaven | Natural | 60 kg | Low stock |
| SEA-033 | Indonesia · Toraja | Honey | 0 kg | Sold out |
Patterns · Sample screen
RAAS dashboard
A reference layout proving the system end-to-end: mono labels, KPI tiles, the café (lime) accent on the active nav and primary chart, ink primary buttons, and the calm sage/cream surface stack.
Roast volume · last 7 days
Batches in progress
| B-118 | House Espresso | Roasting |
| B-117 | Single Origin SEA-042 | Cooling |
| B-116 | Decaf Blend | Roasting |
Applications
Apparel & collateral
Physical applications use the neutral base, one semantic accent, the lot motif, verified imagery, and approved lockups.
Public asset status: the supplied apparel and collateral renders are AI-generated exploration containing placeholder marks, people, names, and product details. They are not production-ready assets and are intentionally withheld from this public reference.
Templates
Slides & presentation
Title-slide layouts for decks and reports — one system, eight public framings. Swap the copy and accent; the grid, type scale and mark stay fixed. All 16:9. The photo-band framing remains withheld until its image is verified.
Public reference · Created for Seedlot by Lastmile Studio · Source V0.1 · Public export 2026-08-13
Copyright © 2026 SEEDLOT PTE. LTD. All rights reserved. Public availability does not grant a reuse license.